For three days, Classy Mastour took over our pop-up store in the heart of Marseille. On site, the brand recreated the feel of a real market: stalls, an exclusive first look at new pieces, and hour-by-hour drops. A line had already formed outside by opening time — proof we'd found the right spot to welcome this crowd.
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Find a location with enough foot traffic to guarantee visibility, and an outdoor area large enough to handle a big crowd, including a line forming outside.
Classy Mastour was looking for a space to bring its world to life as a full-scale retail experience. We found them the perfect spot right in the center of Marseille.
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From June 5 to 7, Classy Mastour set up a pop-up store at 6 La Canebière, right in the center of Marseille, in partnership with Nestore. For three days, the modest-fashion brand turned the space into a market all its own, complete with an early look at new pieces, exclusive drops, and an immersive atmosphere built just for the occasion.
This Marseille pop-up had one clear brief: find a location with enough foot traffic for strong visibility, and an outdoor area spacious enough to manage a large crowd — including a line forming out front. 6 La Canebière, a key address in Nestore's Marseille network, checked every box.
Nestore helps brands, designers, and retailers find the right space to turn a retail activation into a memorable experience — in Marseille and across France.
Classy Mastour is a modest-fashion brand designed for the modern woman: timeless cuts, comfort front and center. The brand has built its name on pieces that have become signatures — flowing skirts, capsule tees — and a loyal community that shows up for every drop online like clockwork.
Now based in Aulnay-sous-Bois, Classy Mastour has made the pop-up store a space of its own to explore: Lyon, Marseille, and other cities have each hosted "The Classy Market," pop-up events where the brand recreates the in-store experience for a weekend, backed by a community that always shows up.
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