Miista offers sample sales to its customers in Marseille, by investing our showroom in La Canebière. On the program: a festive atmosphere and a collection of new archives at reduced prices! A successful cocktail for seduce its new customers from the South of France.
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How to create a highlight specific to the brand?
Identify a showroom in Marseille, with a large storefront to maximize the visibility of the operation
4-6 La Canebiere, Marseilles
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For its first showroom in Marseille, Miista focuses on the Old Port. This operation allows him to meet his community in the south of France, while selling archived pieces at reduced prices during a major Sample Sale. With a raw scenography that is faithful to its DNA, the brand knew how to take advantage of the large volumes and natural light of the store. An operation that is part of an agile retail strategy, aimed at testing new geographical areas. A new example of event sale mastered.
Created in London in 2010 by Laura Villasenin, Miista is a shoe brand that breaks the rules between classicism and experimentation. Each piece allaesthetic and comfortable, made in the family workshop in Alicante, Spain. Renowned for its geometric heels, textured leathers, and bold palette, Miista boasts independent and accessible fashion. Through its showrooms and its ephemeral sales, the brand is developing a flexible retail approach in line with its artisanal and committed DNA.
