Miista is offering sample sales to its Marseille customers, by investing in our showroom on La Canebière . On the program: a festive atmosphere and a collection of new archives at reduced prices! A successful cocktail to seduce its new customers from the South of France .
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How to create a brand-specific highlight?
Identify a Marseille showroom with a large storefront to maximize the visibility of the operation
4-6 La Canebière, Marseille
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For its first Marseille showroom, Miista is focusing on the Vieux Port. This operation allows it to connect with its community in the south of France, while selling archived pieces at reduced prices during a large sample sale . With a raw scenography faithful to its DNA, the brand has taken advantage of the store's large volumes and natural light. This operation is part of an agile retail strategy, aimed at testing new geographical areas. A new example of mastered event sales .
Founded in London in 2010 by Laura Villasenin , Miista is a footwear brand that breaks the mold between classicism and experimentation. Each piece combines aesthetics and comfort, crafted in the family workshop in Alicante, Spain. Renowned for its geometric heels, textured leathers, and bold palette, Miista embraces independent and accessible fashion. Through its showrooms and pop-up sales, the brand develops a flexible retail approach in line with its artisanal and committed DNA.
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