From Yerevan to Paris, this pop-up marks a key milestone in Maróm’s development. For five days, the brand invites visitors to discover its collections differently, to touch, feel, and step into its world. A wardrobe where cultures are in dialogue. A space where fashion, storytelling, and craftsmanship intertwine.
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What location and format best embody the brand physically while testing its retail expansion?
Sourcing and securing the ideal location in Paris, aligned with the brand’s positioning and audience, to create an immersive and strategic pop-up store for its first physical activation.
95 rue Vieille du Temple
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Located at 95 rue Vieille du Temple, in the heart of Le Marais, Maróm unveils its first Paris pop-up store.
Launched in November 2025, the brand reaches a key milestone by bringing its universe into a physical space, extending beyond garments into experience.
Conceived as an immersive environment, the pop-up reflects Maróm’s identity, a dialogue between cultures, materials, and memory. More than a retail space, it becomes a place where each piece and every detail contributes to a broader narrative.
For five days, visitors are invited to discover the collections differently : to touch, feel, and step into the world of Maróm.
Maróm is a contemporary brand born between Armenia and France, driven by a desire to create a dialogue between cultures.
Through its collections, the brand explores identity, memory, and heritage, blending traditional influences with modern design.
Designed as an extension of this vision, the pop-up store becomes a living space where materials, stories, and silhouettes converge.
Every detail is crafted to immerse visitors in a complete experience beyond the garments.
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