DNVB

Digital Native Vertical Brands (DNVBs) are brands born entirely online. Their primary model is built on e-commerce, but many evolve toward a hybrid strategy by opening physical stores or pop-up shops, which act as testing grounds for their retail concepts. Omnichannel strategies then accelerate their growth, combining digital foundations with physical touchpoints. Many DNVBs have turned to pop-ups to refine their retail approach — here is a curated selection.