Guidelines pop-up stores

Choosing the right event venue is often the key to a successful event. Whether it's for a corporate seminar, a product launch, a private party, or a cultural exhibition, the setting plays a decisive role in the attendee experience. Yet, with the diversity of options available, from unique spaces, pop-up venues, and more traditional event rooms, it's easy to get lost. In this guide, Nestore helps you navigate the options, identify essential criteria, avoid common mistakes, and find the perfect space to make your event unforgettable.

What is an ideal venue for an event?

The ideal venue is not just about a beautiful address: it must meet specific criteria to ensure the success of your event, both in terms of content and form. Beyond aesthetics or location, it is about finding an event space that is suited to your objective , your audience and your logistical constraints .

Essential criteria to check before renting

Before booking an event venue , ask yourself the right questions:

• Capacity : The venue must be able to comfortably accommodate all participants, without appearing empty or overloaded.
• Accessibility : choose a space that is easy to access by public transport, possibly with parking nearby.
• Services included : sound system, furniture, lighting, reception staff, security... The list of services varies depending on the location and has a significant impact on the final budget.
• Modularity and atmosphere : a good venue adapts to different formats (conferences, workshops, cocktails) and creates an atmosphere consistent with your brand universe.

Types of events and suitable locations

Each event format involves specific needs, which some venues meet better than others.

• A professional event (conference, seminar, team building) will require a formal and functional setting, with good acoustics and a reliable internet connection.
• A private event (wedding, birthday, evening) will gain in charm in an unusual event venue, with personalized decoration.
• For a cultural or artistic event , a refined or industrial location will allow the works or performances to be highlighted.

How to select the perfect venue for your event?

Faced with the multitude of offers available, it is essential to adopt a clear method to make an informed choice, aligned with your objectives and constraints.

Identify your specific needs (capacity, location, services)

Clarify your specifications to quickly target locations compatible with your project.

• Identify the key parameters : number of guests, duration, time of day, desired atmosphere, technical expectations .
• Choose the right location : central Paris, outskirts, lively neighborhood, confidential place... The choice of event location influences the experience .
• Analyze the services offered : choose a fully equipped location or one with reliable partners to facilitate your organization.

Budget: tips for optimizing rental costs

Managing your budget well helps you avoid unpleasant surprises and maximize the impact of the event.

• Compare beyond the face value : some places include services that avoid many additional expenses .
• Keep a safety margin : Plan a buffer budget to deal with common unforeseen events, such as the need for heating in case of unpredictable weather, a restocking of goodies or last-minute security reinforcement. It's better to plan ahead than to cut back on the experience on the big day.
• Think added value rather than prestige : a location consistent with your message is more effective than a prestigious location misaligned with your audience.

Trends 2025: these places that transform an event into an experience

In 2025, expectations are evolving: brands and organizers are looking for immersive, flexible spaces capable of creating a real experience.

Atypical spaces: how to surprise your customers?

Atypical event venues are increasingly appealing due to their unique character and their ability to break the mold of traditional formats. Renovated former factories, artists' studios, Haussmann-style apartments, or private rooftops... these spaces offer a high-value setting, ideal for making a lasting impression. By playing on the element of surprise, they create a strong emotional connection with participants and reinforce their commitment to the event's message. These venues are perfect for brands that want to assert their uniqueness or launch a product in a memorable way .

In Paris, the Marais , République, and Canal Saint-Martin districts are full of event venues with high potential. For a product launch , a press activation , or an influencer event , opting for something atypical means offering your guests a unique experience, far from overly standardized venues.

Ephemeral places: a trend to exploit

Pop-up event venues are emerging as a flexible response to current needs: quickly creating a space with a strong identity, suited to a one-off operation or a strategic timeframe. Highly sought-after for pop-up stores, press launches, or immersive experiences, these formats allow for complete brand ownership of the venue. Their limited timeframe creates a sense of urgency and reinforces the event's desirability. Nestore also assists numerous brands in renting pop-up venues in Paris, perfectly calibrated for these uses.

Mistakes to Avoid When Renting

A poorly chosen event venue can jeopardize the success of your event, even if everything else is perfectly orchestrated. Here are the most common pitfalls to avoid.

Neglecting access conditions and accessibility

Too often, accessibility is relegated to the background when selecting a venue. However, a venue that is difficult to access can discourage attendees, especially if it is poorly served by public transport or without nearby parking. Furthermore, it is essential to check accessibility for people with reduced mobility, particularly for public or institutional events. A professional event venue must offer seamless logistics from the moment you arrive to ensure a frictionless experience.

Forgetting to check the services included or not in the service

An attractive price can sometimes hide an incomplete service. Some venues charge extra for cleaning, security, furniture , or even technical equipment. Before signing an event venue rental contract, it's essential to study the conditions in detail, request a precise quote , and ask the right questions. Anticipating these elements avoids last-minute additional costs and allows you to better compare available offers.

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Why use Nestore to find the right event venue?

Finding a suitable event venue also means knowing how to surround yourself with experts who can recommend the best spaces, at the right time and according to your constraints.

Our selection of exclusive and unusual spaces

At Nestore , we have been supporting brands, agencies, and organizers in the rental of high-potential event venues for over 9 years. Thanks to our in-depth knowledge of the market and our network of temporary rental spaces , we offer a unique selection of temporary venues in Paris . All our spaces are chosen for their character, flexibility, and ability to create a memorable experience. Whether it's for a product launch, an influencer evening, or a corporate event, we have the venue you need.

Top 5 des lieux pour des événements tendances en 2025

En 2025, les marques recherchent des espaces qui allient visibilité, flexibilité et caractère unique. Voici une sélection de cinq lieux incontournables proposés par Nestore pour organiser des événements mémorables à Paris.

Le 119 rue Vieille du Temple – Le Marais

An iconic address in the heart of the Marais district, boasting a spectacular window display. This venue has recently hosted pop-up stores, such as the Anti Social Social Club showroom, held during Paris Fashion Week . The space is designed to combine immersive retail, brand power, and maximum visibility thanks to high pedestrian traffic. Perfect for brands seeking impact and awareness.

Le 9 rue du Marché Saint-Honoré – 1er arrondissement

Cet espace de 35 m², situé dans un quartier chic et commerçant, a accueilli la marque Petitjean Paris pour son premier pop-up store. Sa configuration en longueur et sa décoration soignée offrent un cadre élégant pour des événements haut de gamme proche de la préstigieuserue Saint Honoré.

Le 3 rue des Blancs Manteaux – Le Marais

Ce local de 50 m², au cœur du Marais, a été investi parMirae Parispour son pop-up store estival. Sa luminosité et sa modularité permettent de créer des expériences immersives, idéales pour des lancements de collections ou des événements presse.Coty y a posé ses valisespour créer l'événement autour du lancement de sa gamme de parfum haut de gamme Infiniment Coty !

Le showroom 6 rue Yves Toudic – Canal Saint-Martin

Situé dans le10e arrondissement, cetespace atypique séduit par sa grande verrièreet sonambiance industrielle. Il a été investi par des marques de mode, de design et de cosmétique pour des événements intimistes à forte personnalité.

Le 66 rue Legendre – Batignolles

Larue Legendreest située un quartier familial et dynamique, cette boutique de 30 m² a été le théâtre du pop-up store de Noël de Balzac Paris. Son ambiance chaleureuse et sa localisation stratégique en font un lieu parfait pour des événements saisonniers ou des ventes privées.

Spurs: an example of an event by Nestore

Many brands have already trusted us to privatize event venues perfectly suited to their needs. In January 2025, Nestore notably supported the San Antonio Spurs on the occasion of their exceptional visit to Paris for the NBA match at the Accor Arena against the Indiana Pacers.

The objective : to create a temporary pop-up store in the Marais, designed as a rallying point for French fans. The venue, fully decked out in the team's colors, offered exclusive collections, player meet-and-greets, immersive experiences, and targeted events. The result : a high-impact media operation , a saturated space throughout the week, and a commercial success worthy of the event. This collaboration perfectly illustrates our ability to transform a raw space into a strategic event venue , capable of materializing a community, prolonging a strong moment, and creating a bond between a brand and its audience.

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