Le blog de Nestore

Marine Ricklin, the communication manager at Maison Lenôtre, agreed to share with us some secrets behind Lenôtre pastries and tips to remember when creating a pop-up store.

‍

Nestore: Salty or sweet?

Marine: Salty!

Nestore : What's your favorite recipe in the kitchen?

Marine: The savory pies!

Nestore: What's your favorite pastry?

Marine: Macaroons from Maison Lenôtre — my favorite dish to enjoy all day long.

Nestore: Your advice for successful baking?

Marine: Have a lot of patience, the right ingredients and of course, the secret ingredient: lots of love!

Nestore: Where did you come up with the idea of creating the Lenôtre ephemeral workshop?

Marine: We wanted to highlight the various excellent skills of Maison Lenôtre — and there is nothing better than a new place to express it.

Nestore: What were your goals in creating this pop-up?

Marine: Highlighting our chefs, our products and interacting with new customers — we had no stores in the Etienne Marcel district.

Nestore: Would you be ready to relive this experience?

Marine: Yes! It was a very good personal experience but also a team experience because this project was supported by a large part of the House.

Nestore: What is the feedback from your customers on this ephemeral workshop?

Marine: Beautiful, good, gourmet!

Nestore: What is THE best practice to give for the smooth running of a pop-up store?

Marine: Dare!

Nestore: What would be your best memory at 36 rue Etienne Marcel?

Marine: The installation — the realization of a 6-month project!