Nestore's blog

Marine Ricklin, communications manager at Maison Lenôtre, agreed to share with us some of the secrets behind Lenôtre pastries and tips to remember when creating a pop-up store.

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Nestore: Salty or sweet?

Marine: Salty!

Nestore : And what about you in the kitchen? What is your favorite recipe?

Marine: Savory pies!

Nestore: Your favorite pastry?

Marine: Maison Lenôtre macarons – my guilty pleasure to enjoy all day long.

Nestore: Your advice for successful baking?

Marine: Have a lot of patience, the right ingredients and of course, the secret ingredient: lots of love!

Nestore: Where did you get the idea to create the Lenôtre pop-up workshop?

Marine: We wanted to highlight the various areas of excellence of Maison Lenôtre – and there's no better way to express this than with a new location.

Nestore: What were your goals in doing this pop-up?

Marine: Highlighting our chefs, our products and connecting with new customers – we didn't have any shops in the Etienne Marcel district.

Nestore: Would you be willing to relive this experience?

Marine: Yes! It was a wonderful personal experience, but also a great team experience, as the project was supported by a large part of the company.

Nestore: What feedback have your customers had on this pop-up workshop?

Marine: Beautiful, good, delicious!

Nestore: What is THE best practice to give for the smooth running of a pop-up store?

Marine: Dare!

Nestore: What would be your best memory at 36 rue Etienne Marcel?

Marine: The installation – the realization of a 6-month project!