As a strong brand, how do you make your mark in retail with customers who prefer online purchases? This is the challenge that Antisocial Social Club has launched by offering an immersive store around its values: non-conformity and self-expression. For this, they made the very right choice from the showroom to 119 Rue Vielle du Temple, a street that Parisians with a daring style are used to frequenting.
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how transmit its values through an immersive experience during a key period such as Paris Fashion Week ?
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Propose a suitable location and support the brand in achieving its goals in terms of brand image and marketing strategy.
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119 Rue Vieille-du-Temple, Paris 3
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On the occasion of Winter Fashion Week, Anti Social Social Club made an impression with an immersive showroom that reflects its DNA: an assertive blend of streetwear, urban fashion and authenticity. Under the “Get Weird” mantra, the showroom becomes a place for personal expression, inviting each visitor to embrace their uniqueness. The members of the ASSC were able to discover the latest pieces of the brand, alongside its iconic creations, in a raw and visually striking space, with wall messages that resonate with the rebellious spirit of its community. A unique showroom experience, at the heart of Fashion Week, and faithful to the strong identity of Anti Social Social Club.
Founded in 2015 by Andrew Buenaflor, alias Neek Lurk, formerly of StĂĽssy, Anti Social Social Club has established itself as a counter-current brand, which has come to change the codes of streetwear. Based on his experience in the world of urban fashion, Neek Lurk has built a unique strategy around values that are rarely put forward: solitude, introversion and anxiety.
Far from the classical discourse that values self-confidence and social well-being, Anti Social Social Club has been able to create a loyal community that is deeply identified with the brand's authentic messages. This differentiating approach has allowed Antisocial Social Club to position itself as a key player in the global streetwear scene.
Thanks to the massive use of social networks and a strategy based on the “hype” model, the brand has grown by focusing on rarity: exclusive drops and striking pop-up shops. Each pop-up then becomes a powerful strategic tool, strengthening the emotional bond with its community and valuing each piece as a rare and desired object.
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