Choose The right event location is often the key to a successful event. Whether it's for a business seminar, a product launch, a private party or a cultural exhibition, the setting plays a decisive role in the participants' experience. However, faced with the diversity of offers, between atypical spaces, ephemeral places and more traditional event rooms, it is easy to get lost. In this guide, Nestore helps you navigate the options, identify the essential criteria, avoid common mistakes... and find the perfect space to make your event an unforgettable moment.
What is an ideal location for an event?
The ideal location is not limited to a beautiful address: it must meet specific criteria to guarantee the success of your event, both in terms of content and form. Beyond aesthetics or location, it's about finding a event space in adequacy with your objective, your Audience And your logistical constraints.
The essential criteria to check before renting
Before booking a event location, ask yourself the right questions:
- Reception capacity : the place must be able to accommodate all participants comfortably, without appearing empty or overloaded.
- Accessibility : choose a space that is easy to access by public transport, with possibly parking nearby.
- Services included : sound system, furniture, lighting, reception staff, security... The list of services varies from place to place and has a strong influence on the final budget.
- Modularity and ambiance : a good location adapts to different formats (conferences, workshops, cocktails) and creates an atmosphere consistent with your brand universe.
Types of events and adapted locations
Each event format involves specific needs, which some locations meet better than others.
- One professional event (conference, seminar, team building) will require a formal and functional environment, with good acoustics and a reliable internet connection.
- One private event (wedding, birthday, evening) will gain in charm in an atypical event location, with personalized decoration.
- For a cultural or artistic event, a refined or industrial space will make it possible to highlight the works or performances.
How do you select the perfect location for your event?
Faced with the multitude of offers available, it is essential to adopt a clear method to make an informed choice, in line with your goals and constraints.
Identify your specific needs (capacity, location, services)
Clarify your specifications to quickly target locations compatible with your project.
- ‍Identify key parameters : number of guests, duration, time of day, desired atmosphere, technical expectations.‍
- Choose the right location : Paris center, periphery, lively district, confidential place... The choice of event location influences the experience lived.‍
- Analyze the services offered : prefer a place that is fully equipped or has reliable partners to facilitate your organization.
Budget: tips for optimizing rental costs
Managing your budget well allows you to avoid unpleasant surprises and to maximize the impact of the event.
- ‍Compare beyond the facial price : some places include services that avoid numerous ancillary expenses.‍
- Maintain a margin of safety :: plan a buffer budget to deal with frequent unforeseen events, such as the need for heating in case of unpredictable weather, a restocking of goodies or a last-minute security boost. It is better to anticipate than to cut back on the experience on D-Day.‍
- Think added value rather than prestige : a place that is consistent with your message is more effective than a prestigious location that is misaligned with your audience.
2025 trends: these places that transform an event into an experience
In 2025, expectations are changing: brands and organizers are looking for spaces that are immersive, flexible and capable of creating a true experience.
Atypical spaces: how to surprise your customers?
Atypical event locations are attracting more and more people because of their uniqueness and their ability to break the codes of the traditional format. Former rehabilitated factories, artist studios, Haussmann apartments or confidential rooftops... these spaces offer a high added value setting, ideal for making an impression. By playing on the surprise effect, they create a strong emotional connection with participants and reinforce adherence to the message carried by the event. These locations are perfect for brands that want affirm their uniqueness or launch a product in a memorable way.
In Paris, the Quartiers du Marais, of Republic or of the Canal Saint-Martin brimming with event locations with high potential. For a product launch, a Activate press Or a Influencer event, Focus on the atypicalis offering your guests a unique moment, far from overly formatted places.
Ephemeral places: a trend to be exploited
Les ephemeral event locations are essential as an agile response to current needs: quickly create a space with a strong identity, adapted to a specific operation or to a strategic timeframe. Very popular for pop-up stores, press launches or immersive experiences, these formats allow total ownership of the place by the brand. Their limited timeframe creates a sense of urgency and reinforces the desirability of the event. Nestore also assists numerous brands in renting ephemeral places in Paris, perfectly calibrated for these uses.
Mistakes to avoid when renting
A poorly chosen event location can compromise the success of your event, even if everything else is perfectly orchestrated. Here are the most common pitfalls to avoid.
Neglecting access conditions and accessibility
Too often, accessibility is relegated to the background when selecting a space. However, a location that is difficult to access can discourage participants, especially if it is poorly served by public transport or without a parking solution nearby. In addition, it is essential to check PMR accessibility, especially for general public or institutional events. A professional event location should offer smooth logistics upon arrival to ensure a frictionless experience.
Forget to check what services are included or not included in the service
An attractive rate can sometimes hide an incomplete service. Some places charge extra for cleaning, security, furnishings or even technical equipment. Before signing an event venue rental contract, it is therefore essential to study the conditions in detail, of ask for a precise quote, and to ask the right questions. Anticipating these elements avoids last-minute additional costs and makes it possible to better compare available offers.
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Why call on Nestore to find the right event location?
Finding a suitable event location also means knowing how to surround yourself with experts who can recommend the best spaces, at the right time and according to your constraints.
Our selection of exclusive and atypical spaces
Chez Nestore, we have been supporting brands, agencies and organizers for more than 9 years in the rental of high-potential event spaces. Thanks to our detailed knowledge of the market and our network of ephemeral rental spaces, we offer a unique selection of ephemeral places in Paris. All of our spaces are chosen for their character, their flexibility and their ability to create a memorable experience. Whether it's for a product launch, an influencer evening or a corporate event, we have the place you need.
Top 5 places for trending events in 2025
In 2025, brands are looking for spaces that combine visibility, flexibility and uniqueness. Here is a selection of five essential places proposed by Nestore to organize memorable events in Paris.
119 Old Temple Street — Le Marais
An iconic address in the heart of the Marais, with a spectacular window. This place has recently hosted event pop-up stores, such as the Anti Social Social Club showroom, organized during the Paris Fashion Week. A space designed to combine immersive retail, brand power and maximum visibility thanks to a strong pedestrian crossing. Perfect for brands looking for impact and reputation.
The 9 rue du Marché Saint-Honoré — 1st arrondissement
This 35 m² space, located in a chic and commercial district, welcomed the Petitjean Paris brand for its first pop-up store. Its long configuration and its careful decoration offer an elegant setting for high-end events close to the prestigious Rue Saint Honoré.
The 3 rue des Blancs Manteaux — Le Marais
This 50 m² space, in the heart of the Marais, was invested by Mirae Paris for its summer pop-up store. Its luminosity and modularity make it possible to create immersive experiences, ideal for collection launches or press events. Coty put his bags there to create the event around the launch of its high-end perfume line Infiniment Coty!
The showroom 6 rue Yves Toudic — Canal Saint-Martin
Located in the 10th arrondissement, this An atypical space seduced by its large glass roof And his industrial ambience. It has been invested by fashion, design and cosmetic brands for intimate events with a strong personality.
66 Legendre Street — Batignolles
La Rue Legendre is located a family and dynamic neighborhood, this 30 m² store was the scene of the Christmas pop-up store in Balzac Paris. Its warm atmosphere and strategic location make it a perfect place for seasonal events or private sales.
Spurs: an example of an event by Nestore
Many brands have already trusted us to privatize event spaces that are perfectly adapted to their challenges. In January 2025, Nestore supported in particular San Antonio Spurs on the occasion of their exceptional visit to Paris for the NBA match at the Accor Arena against the Indiana Pacers.
The objective : create a Pop-up store in the Marais, designed as a rallying point for French fans. The place, fully dressed in team colors, offered exclusive collections, meetings with players, meetings with players, meetings with players, immersive experiences and targeted animations. Result : an operation with a strong media impact, a saturated space throughout the week, and a commercial success worthy of the event. This collaboration perfectly illustrates our ability to transform raw space into a strategic event location, capable of materializing a community, extending a strong moment and creating a link between a brand and its audience.
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